In an increasingly competitive market, businesses that rely on their partners for commercial growth must manage these relationships efficiently to drive expansion. However, Partner Relationship Management (PRM) is a specialised, multifaceted discipline that requires dedicated expertise and resources. While some companies attempt to handle PRM in-house, the complexity of managing partner programs internally often leads to inefficiencies, missed opportunities, and underperformance.
This white paper explores why outsourcing PRM strategy and implementation to specialists delivers better results—and why the most successful approach combines internal champions with external experts who live and breathe PRM. Together, they create a high-functioning, agile system that helps businesses maximise their partners' relationships and achieve their growth potential.
