Automate Your Channel Marketing
What is Through Channel Marketing Automation (TCMA)?
Through Channel Marketing Automation (TCMA) is a powerful solution that enables brands to extend their marketing efforts through their network of channel partners. Instead of relying solely on internal marketing teams, TCMA empowers partners to run co-branded, localised campaigns on your behalf, using pre-approved marketing assets. By automating the process, brands can achieve greater reach, improve consistency in messaging, and boost the effectiveness of their channel marketing efforts.
For businesses operating through a distributed partner network, TCMA ensures that your marketing stays aligned with your brand, while giving partners the autonomy to promote your products and services in their own markets. With the right tools in place, your partners become active participants in your marketing ecosystem, driving demand and sales growth.
How Partner+ Implements TCMA for Your Channel Ecosystem
At Partner+, we specialise in building and implementing Through Channel Marketing Automation solutions that are fully integrated with your Partner Relationship Management (PRM) system. Our approach ensures that TCMA not only amplifies your brand’s reach but also supports your broader partner strategy by aligning marketing efforts with your overall sales goals.
We work with you to create a customised TCMA solution that automates key marketing activities while giving your partners the resources they need to execute successful campaigns.
Key Benefits of TCMA for Your Brand:
Consistent Branding Across Channels
Through Channel Marketing Automation allows you to maintain control over your brand’s messaging while empowering your partners to run localised campaigns. With pre-approved marketing assets and templates, you ensure that your brand’s identity is preserved across all partner channels. This consistency builds brand recognition and trust, no matter which partner or region is representing your products.
Automated Campaign Execution
TCMA automates the entire process of campaign creation, distribution, and execution. With Partner+, we help you implement a system where partners can easily select from a library of pre-built marketing materials, customise them with local messaging or branding, and launch campaigns without extensive oversight from your internal team. Automation reduces the time and effort required for partners to run campaigns, allowing them to focus on driving results.
Data-Driven Insights for Performance Optimisation
With a TCMA system integrated into your PRM software, you gain access to valuable performance data on every partner-led campaign. This insight allows you to track which marketing efforts are driving the best results and optimise future campaigns based on real-time data. By understanding which strategies work, you can adjust your marketing initiatives to better support your partners and improve ROI across your network.
How Partner+ Customises TCMA for Your Partners
Co-Branded Campaigns and Assets
We help you create co-branded marketing assets that are easily customisable for your partners. This includes email templates, landing pages, social media content, and more—all ready to be tailored by partners with minimal effort. By automating these co-branded materials, you give partners the tools they need to market your products effectively while maintaining control over the brand’s core messaging.
Lead Distribution and Campaign Tracking
Our TCMA solutions integrate with your PRM system to enable seamless lead distribution and tracking. Once a partner launches a campaign, any generated leads are automatically tracked through the system, ensuring they are distributed to the appropriate partners and sales teams. This ensures that no opportunity is lost and that leads are followed up on in a timely manner, driving increased partner engagement and sales outcomes.
Efficient Use of Marketing Development Funds (MDF)
TCMA also ties into Market Development Funds (MDF) management, helping partners make better use of the funds allocated to them. By automating the allocation and usage tracking of MDF, we ensure that partners have the resources needed to execute high-quality marketing initiatives. This integration allows you to monitor fund usage, optimise spend, and ensure MDF is driving the intended results.
Integrating TCMA with PRM and CRM Systems
At Partner+, we ensure that your TCMA solution is fully integrated with your existing Partner Relationship Management (PRM) and Customer Relationship Management (CRM) systems. This integration allows for seamless data flow, ensuring that partner-led marketing campaigns are linked with your sales and marketing efforts. By integrating these systems, you get a holistic view of partner activities, allowing you to track campaign performance, measure lead conversions, and monitor partner engagement—all from a single platform.
With real-time insights into campaign metrics, you can adjust marketing efforts, refine strategies, and continuously improve the effectiveness of your channel marketing initiatives. Integration with your CRM also ensures that lead data generated from partner campaigns flows directly into your sales pipeline, enabling a smoother handoff to your internal sales teams.
Why Choose Partner+ for Your TCMA Strategy?
At Partner+, we bring deep expertise in developing and implementing TCMA strategies that drive real results for B2B organisations. We focus on creating solutions that not only extend your marketing reach but also align with your overall partner and business objectives. With our expertise in PRM software and channel marketing, we design scalable, automated TCMA solutions that empower your partners to market your brand effectively and efficiently.
By choosing Partner+, you ensure that your partners are equipped with the tools, resources, and strategies they need to succeed, while you maintain control over your brand’s messaging and maximise the impact of your marketing efforts.
