Gaining a Competitive Edge through Partner Relationship Management (PRM) in Australasia
In an era where the business landscape is increasingly shaped by digital transformation, Partner Relationship Management (PRM) technology has become a critical tool for companies worldwide. Despite its global prevalence, businesses in Australasia have been slower to adopt PRM technology. This hesitation represents a significant missed opportunity. In this paper, we explore the reasons behind this slow adoption and highlight the competitive advantages PRM can offer Australasian companies looking to optimise their partner ecosystems.
